Impact of Blockchain Implementation on Enhancing Customer Satisfaction in Organizational Supply Chains: Dairy Product Manufacturers Case Study

Document Type : Research Paper

Authors

1 Master's degree in Information Technology Management, Faculty of Management and Economics, Tarbiat Modares University, Tehran

2 Assistant Professor, Tarbiat Modares University

Abstract

This study investigates the impact of blockchain implementation on the dairy supply chain and customer satisfaction. While prior research has mainly focused on other industries and limited aspects of supply chains, there is a notable gap in studies addressing dairy supply chains. This research aims to fill this gap by presenting a comprehensive model incorporating transparency, agility, traceability, and supplier interactions. The study highlights the potential of blockchain to improve customer satisfaction and trust through enhanced transparency and better supply chain management. The research method is applied and survey-based, using both library research and fieldwork for data collection. Data were gathered through three validated questionnaires and analyzed using SPSS and Smart PLS software. The findings suggest that blockchain technology can significantly improve transparency and agility in the dairy supply chain, leading to higher customer satisfaction. This study offers valuable insights for future research and practical applications in the dairy industry.

Keywords

References

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Journal of Optimization and Supply Chain Management
Volume 1, Issue 2
December 2024
Pages 98-109

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