Author = Ayoubi, Sayed Basir Ahmad
Augmented and Virtual Reality in Consumer Decision-Making: Impact on Engagement, Confidence, and Purchase Intentions

Articles in Press, Accepted Manuscript, Available Online from 12 April 2025

10.22034/ISS.2025.8622.1023

Sayed Basir Ahmad Ayoubi; Mir Mohammad AYOUBI; Nawid ARIA